ClassDojo is a communication platform that is set to change how teachers, students and parents interact. It helps teachers, students and parents to share wonderful classroom moments in a safe manner. All this is done via an app. The platform is being used to make the classroom a fun place to be and in turn producing happy students. The platform is being used in skill and culture building whereby a positive culture is created in the classroom and the students learn important life skills that include teamwork and persistence. The platform is also used for sharing wonderful moments and allowing parents to be part of the same through photo and video sharing. This helps the parents keep tabs on what their children are doing in school and monitor their progress. Teachers have not been left behind, as they testify that valuable class time is saved by using ClassDojo. The platform has become so popular that it is currently being used in 2 in 3 schools in the US. The platform also allows the teachers to easily engage the parents anytime by use of instant messaging. Also, important announcements and updates can be sent to parents immediately. ClassDojo was founded in 2011 as an Education Tech Company and since then, the company has managed to raise $31 million in venture funding, with the most recent Series B round funding raising $21 million. The co-founders of the firm, Liam Don and Sam Chaudhary point out that the funding is meant to grow the team and introduce new features and content that will prove useful to the users of the platform. Before evolving into a communication platform, ClassDojo was used to reward good behavior. It allowed teachers to reward students with positive points if they showed good behavior or developed a new skill. ClassDojo has found a home in over 85,000 schools, from the biggest public schools to private and charter schools in the United States. Up to now, the company has not generated any income. However, Liam Don made it clear that the company would not make any money off of the users’ data. The company is focusing on distribution of the app to increase their user base. ClassDojo is teaming up with other industry players for the production of even better content for the users.
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