Chris Burch is an American businessman and entrepreneur who is very loyal in using his credit card from American Express, whom he received in 1979. He has been happy with the use of the perks associated with being an American Express credit card user, until he switched recently to J.P. Morgan Chase. He explained that the benefits and perks from being a loyal customer to American Express slowly degraded, with him unable to reserve seats at a restaurant or receiving a bland hotel room upgrade. He showed his frustration by sending an email to the CEO of American Express, but in the end, he received a generic reply from the company. It made him realize that he is no longer important with American Express, so he left the company for good and switched to J.P. Morgan Chase.
These are some of the worst case scenarios that American Express has to face these days. Their competition with other financial institutions is becoming tighter, and with the introduction of digital financial institutions like PayPal, American Express has to show the people how using their credit cards can be more advantageous, and they also have to showcase the benefits of being one of their loyal customers. It is a challenge these days how American Express can retain their rich customers, because it will be a big loss for them if thousands of customers like Chris Burch will leave them for good. American Express also considers catering to the millennials, because they are thinking that the millennials can be one of their strengths in the present world because of their outlook in finances and spending.
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Meanwhile, Chris Burch is happy with using his present credit card. He is just one of the rich people who need to be supplied with their needs all the time, because they might leave any moment once they feel that they are no longer important to the company. For his latest new and follow on investment, check on prnewswire.com.
Chris Burch is the founder of Burch Creative Capital, an American investment company which has a different approach in investing. Chris Burch has been in the investment and trading industry for more than three decades, and his skills have helped several companies rise. He has been recognized as one of the most successful investors in the United States, and he managed to build an extensive network of partners and clients through the years of being an entrepreneur. More to read on bjtonline.com.
Today, he happily manages his investment company and continues helping small companies become successful. For an overview of the diversity of his investment, head over to burchcreativecapital.com
Take a tour to his awesome resort investment on http://www.businessinsider.com/chris-burch-nihi-best-hotel-in-the-world-2017-7