Since 1951, when Eucatex was founded, the company has excelled in sustainability and being concerned about the environment. Acoustic comfort and using eucalyptus trees as a substantial raw material in manufacturing ceiling tiles and panels was genius.
The first plant built by Paulo Maluf was a Fiberboard Industrial Unit, and it was established in Salto, Brazil. In less than a decade, Eucatex expanded the company by opening offices in several Brazilian capitals and in Buenos Aires Argentina. Eucatex also began exporting ceiling tiles and panels to Europe.
The founder, president and original CEO, is Paulo Maluf, who was 20 years old when he began the company. Paulo was an active politician in Brazilian politics. He built plants in Brazil that used the abundant eucalyptus when other companies were not using it, yet it was plentiful.
Paulo knew that he could replenish the forests, so he turned this small business into one of the most successful, sustainable and environmentally-oriented international companies in Brazil. His son, Flavio Maluf, has been CEO and Chairman of the Board since 2005.
Flavio was born in 1961 and began working in the company in 1987 in the trade department. In 1996, he moved to the industrial side, and through the years, he worked in every area. Paulo decided it was time that he became president in 2005. Flavio has an education as a mechanical engineer, has a law degree and is a successful entrepreneur as he is also president of the GrandFood Group.
What is especially respectable about Eucatex is the concern for the environment. Eucatex has an extensive recycling program, is active in several other environmental actions, is certified for the growing of the eucalyptus forests and the company corporately reaches out to those who need help by supporting community development.
Eucatex is a company that excels beyond the average boundaries of the other companies in the same class. Eucatex has excelled to a higher level, and the result of their conscientious actions is an international business that is thriving in every country. Follow CEO Flavio on Twitter, or read his blog about the world of business.