Digital marketing experts concentrate on discovering how purchasing trends influence crowd buying habits. Those buying habits are driven by a surprising element, online positive reviews. When posted in a public forum, more people have access to the reviews. It’s what has driven sales up for Fabletics. Kate Hudson and Fabletics are seeing large scale revenue gains in a market typically dominated by designer conscious buyers. As an Athleisure brand, Fabletics has uncovered the formula for success involves the power of online reviews. All accomplished in a relatively short period of time. In 2013, Fabletics was organically grown and developed as an online subscription based Athletic wear company. Since that time the company has grown by over 200%, generating more than $235 million in revenue. Leveraging online reviews played a key role in helping Fabletics retain and grow customers.
Consumers prefer to read user reviews online that connect them to brands they want to purchase. The result is that they felt confident about making a buying decisions after reading what real people think. Fabletics is becoming a dominant force in the Athleisure field because of these consumer reviews. When these reviews are read by other consumers they feel like they’ve received a personalized recommendation. The results are making it hard for competitors to keep up. As a business strategy, there isn’t any more effective way to meet consumers’ expectations than to offer quality merchandise with fair pricing. Kate Hudson and Fabletics haven’t just leveraged the power of online reviews. They’ve also significantly outpaced the competition, by increasing buyer’s loyalty. When you join Fabletics before purchasing their Athletic clothing collections, you get to pick your clothing choices. Take the Lifestyle Quiz to at Fabletics to determine which collections are best for you.
Before her success with Fabletics, Kate Hudson was always on the verge of success. A starlet with great genes, but stuck in the category of being labeled, “Almost Famous.” Well, Fabletics has elevated her stature in Hollywood. Now she’s walking the red carpet exclusively to talk about the first collection collaboration project with Demi Lovato. Kate Hudson and her team took an unknown startup and turned it into a company worth $250 million.
The relationship with the team was never about Hudson’s “star power,” she was immediately involved in the process of building a business. It wasn’t an easy start for the Athleisure company, the initial order of $300,000 was deemed unfit to sale. So the entire batch was thrown out. This turned into a six month setback, but it was a business lesson that made the journey worth it for Hudson and Fabletics. From day one, Kate Hudson was all in, she reviewed the budget, streamlined interoffice communications and worked closely with the collection designers. Kate Hudson has a business mind, but she’s also quick to point out that she is an actor, first and foremost. The impressive gains of Fabletics in just four short years is testimony to her commitment to the company. Kate Hudson has a connection to Fabletics, which builds rapport and make people trust the brand.