Founded in 1972 by Fabio Auriemo, JHSF Participacaoes has become one of the largest and most important real estate development firms in the country of Brazil. Throughout the 1970s and 1980s, the company made a name for itself developing some of the largest luxury hotels and high-rise condominium projects that the country had ever seen. Throughout the 90s, the company began branching off into other areas of development, including high-end shopping centers, parking facilities in the nation’s cities and even private airports.
In 2001, Jose Auriemo Neto, the son of Fabio Auriemo, took over the helm of the company. He quickly started implementing his own unique vision for the future of JHSF Participacaoes. Auriemo Neto began aggressively going after contracts across the state of Sao Paulo, completing such ambitious projects as the purchase of the Fasano hotel chain and the construction of the General Motors Brazilian Proving Grounds, a sprawling facility employing hundreds of thousands of people in the area that surrounds it.
But it is perhaps the construction projects that Auriemo Neto has taken on personally that have made him such a legend among his peers in the Brazilian development industry. One example of such an ambitious project is the Parque Cidade Jardim, and massive mixed-use development featuring nine condominium towers, four Class A office buildings and one of the most luxurious shopping centers in the entire country of Brazil.
While Parque Cidade Jardim proved to be enormously successful, selling out before the complex was even completed, other projects have proven to be even more ambitious, earning Auriemo Neto the reputation as a sagacious cowboy who is willing to take big risks for big rewards.
One of the more ambitious projects that Auriemo Neto has taken on as leader of JHSF Participacaoes has been the construction of the Sao Paolo Catarina Executive Airport, the largest private airport in the country of Brazil. Featuring an 8000-foot runway and a luxurious terminal building, the Sao Paolo Catarina Executive Airport was designed specifically to attract the type of foreign capital that makes so many luxury developments viable investment opportunities. Not only do moves like this help JHSF Participacaoes become profitable, they also have been instrumental in lifting up the general state of Brazil, allowing the country to develop into one of the most sought-after and advanced nations in Latin America.